Downtown Iuka has seen many businesses come and go in 65 years, but Moore's Jewelers at 104 Front Street has been a steadfast landmark for over six decades. It is the oldest business in our town that was started and continues to be owned and operated by the same family! After high school Bill Moore was given direction by then Iuka je'(Veler Charles Robbins, who sent him home with a watch mechanism to work on. It was then he knew what he wanted to do! He studied horology (the study of timekeeping) in Peoria, Illinois, then went on to Calhoun Community College in Decatur, Alabama. Bill Moore opened his community-minded business on June 1, 1959, as a watch and jewelry repair with an inventory of only six watches. The business has grown now to 15 floor showcases and 13 wall display units, all filled with diamond merchandise, gold, precious gems, watches, and better sterling silver .Lines.

Bill remained very active in the business until a short time ago when he turned the keys over to his son Philip Moore and retired. Philip trained at Trenton Jewelry School in Memphis, TN, and Holland School for Jewelers, Little Rock, AR in 1988-89 and holds several GIA certificates. The current full-time staff includes Philip's wife Paula and their son-in-law Jordan Blunt, their daughter-in-law Harlee Moore, their niece Audrey Williams, and employee of 21 years, Edwina Welch. Jordan joined the family business two years ago and has been studying and working diligently to learn the trade. This new generation of family is constantly striving to make customers instead of sales.

Moore's Jewelers carries extensive inventory of loose and mounted diamonds and can create one-of-a-kind pieces. Once Bill said, "My slogan is 'The Store that Love Built'. Just about everything we sell is something someone is going to give to someone they love, and the emotion associated with jewelry is what we like to emphasize." Philip and his family have that same mentality; they hope to help customers find the products and services to meet their specific needs within the scope of their product offerings and realm of business. If they can't meet the customers' needs, they will gladly refer that customer to someone who could most efficiently serve them. The Moores want their customers to know that they and their needs come first.
How does a business thrive for 65 years? The Moore family follow these tenets:

1. No matter what product a business carries, the customer is the most valuable item in the store.
2. You have to continually develop new customers.
3. Do not get too comfortable or let things become routine: treat each day like opening day.
4. Keep a relationship with your customers and employees to ensure that your business is a happy place to be.

This is why Moore's Jewelers has been here for 65 years and will probably be here 100 more!